Things That Matter
A Blog by Born Interactive
The Customer Journey: Your Roadmap to Brand Advocacy
Gone are the days of brand dominance through traditional advertising. Today, customers are in the driver’s seat, shaping brand perception and propelling success through their experiences. We must prioritize design thinking around the customer journey – the path they take from initial awareness to brand loyalty. Understanding and optimizing this journey is the cornerstone of any winning digital marketing strategy. The Stages: Strangers to Advocates The customer journey unfolds in distinct stages, each demanding a tailored approach: Strangers: These are potential customers with no prior brand awareness. Visitors: Strangers become visitors upon encountering your brand at various […]
Don’t Lose Sight of Sales: How Automation Streamlines Your Abandoned Cart Recovery
In today’s digital world, distractions are everywhere. For online shoppers, that enticing notification from another app can quickly derail their purchase journey, leading to abandoned carts and lost sales. Technology and automation are here to help you reclaim those abandoned carts and convert them into completed purchases. The Power of Personalized Reminders Automation tools elevate the effectiveness of abandoned cart recovery by sending personalized emails. These automated emails greet customers by name, reference the items left behind, and offer timely discounts or promotions. This personalized touch increases relevancy and significantly improves the chances of a […]
It Matters More Than Ever: Decoding the Modern Shopper
The landscape of consumer behavior has undergone a dramatic shift. Forget the days of impulsive purchases driven by flashy marketing campaigns. Today’s shoppers are discerning, wielding the power of information at their fingertips. Transparency, authenticity, and brand values – these are the new currencies that matter more than ever in the age of the informed consumer. The Rise of the Conscious Consumer Modern shoppers have equipped themselves with an unprecedented level of knowledge. They research carefully before purchasing, comparing prices, features, and, most importantly, the brand behind the product. Sustainability practices, ethical sourcing, and social responsibility […]
From “Things That Matter” to “It Matters More”: Celebrating our 25th Anniversary
For a quarter of a century, our agency has been synonymous with crafting communication that resonates. We’ve called it “Things That Matter,” a philosophy woven into the very fabric of our existence. But this year, as we celebrate our 25th anniversary, we’re taking things a step further. We’re introducing a new platform, a rallying cry that speaks to the ever-evolving world of communication: It Matters More. It’s a testament to our journey – the youthful exuberance of a startup tempered by the wisdom of experience. It’s the unwavering hope we hold for our beloved Lebanon, […]
Make it Matter: A Call to Action for a Transformed World
The world we live in has changed. The pandemic served as a stark reminder that the way we communicate, engage, plan and drive growth needs to be intentional and impactful. That’s why we, at Born Interactive, believe that it’s time for brands to take a bold step forward and Make it Matter. This isn’t just a catchy slogan; it’s a call to action for businesses to rethink their approach. We understand the importance of “Things That Matter,” our longstanding philosophy, but now it’s time to push it further. Introducing BI.P2, BI.XP, BI.DX, and BI.Studio: Specialization […]
18 Terms that Matter in 2018
What a wonderful journey 2017 was! More than 150 projects came to life, more than 250 campaigns were launched, and more than 500 accounts were supported and managed, and at the end of every day, we made sure our team and clients were satisfied. It’s no surprise that the economic situation in the region was not at its best, and that we were all struggling to invest smartly. It was challenging, yet we only grow when we learn. We’re getting ready for 2018; we’re definitely more determined to accomplish projects efficiently, to deliver on time […]
Our Housewarming Party – Food, Drinks and Memories Made!
The right party, with the right crowd, at the right time. On May 25, we threw our office housewarming party to celebrate with our friends, partners, clients and team, and it couldn’t have been any better. Right before the party, our UI/UX experts gave a talk as part of Beirut Design Week 2017. The talk was titled “Building Today’s Experiences for Tomorrow’s Habits” and streamed live on Facebook 360 Live Video with the help of ITWorksMe team. Our terrace accommodated us all; we grabbed bites, raised toasts and shared laughs till midnight. Selfies Box set […]
New Year, Big Move, Fresh Start
A New Year is making its way through, and we’re starting it with a boost to our morale and space! This is not the first time we move to a new location. We did it first in 2001: we rented a 200m2 office on our 5th anniversary when we were a team of 15. Year after year, the company grew, new people joined the family and we gradually increased the rented space to over 700m2 to accommodate all of us. Those were 15 fantastic years. By the end of this year, 2016, we had to […]
Things That Matter… 20 Years and Still Counting
At this 20 year milestone, coming to think of how it all started and what we did to achieve it, I realise that it is all about an uncountable compilation of small and big things that brought us where we are now. I see flashes of stories, projects, moments, incidents, challenges, decisions, and choices… and they are all things that matter. With you, dear customers, partners and friends of Born Interactive, I share a few thoughts that I compiled with the team: The thought that we’re 20 years old. It matters. The reality that we […]