Gone are the days of brand dominance through traditional advertising. Today, customers are in the driver’s seat, shaping brand perception and propelling success through their experiences. We must prioritize design thinking around the customer journey – the path they take from initial awareness to brand loyalty. Understanding and optimizing this journey is the cornerstone of any winning digital marketing strategy. The Stages: Strangers to Advocates The customer journey unfolds in distinct stages, each demanding a tailored approach: Strangers: These are potential customers with no prior brand awareness. Visitors: Strangers become visitors upon encountering your brand at various […]